Wicca Made Easy: a 'Thoughtform'.

Just as sound can alter your consciousness and a phrase can help magic manifest, an image or symbol can provide a visual focus for meditation and for magic.

In traditional magical parlance,
what you focus on and project energy into (...) is called a
'thought form.'

/ EN: 'thought form' = PL: 'myślokształt' /.

It's also called 'setting your intention'.